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Avoid the sub-standard by having subbing standards | CPL









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Avoid the sub-standard by having subbing standards | CPL

cpl.co.uk
A newspaper group for which I once worked used to have a notice pinned up in every newsroom and printworks bearing the legend: ‘Accuracy above all else.’At the time, ‘new technology’ (yes, I’m that old) was filtering down to the provincial press and my employers decided to take their first tentative steps into this brave new world.
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SEO audit: Content analysis

Language Error! No language localisation is found.
Title Avoid the sub-standard by having subbing standards | CPL
Text / HTML ratio 35 %
Frame Excellent! The website does not use iFrame solutions.
Flash Excellent! The website does not have any flash contents.
Keywords cloud – CPL content Cambridge Read riddled errors years time Contact News print build conversation publication That’s work company make similar
Keywords consistency
Keyword Content Title Description Headings
– 8
CPL 6
content 5
Cambridge 4
Read 3
riddled 3
Headings
H1 H2 H3 H4 H5 H6
1 12 0 0 0 0
Images We found 21 images on this web page.

SEO Keywords (Single)

Keyword Occurrence Density
– 8 0.40 %
CPL 6 0.30 %
content 5 0.25 %
Cambridge 4 0.20 %
Read 3 0.15 %
riddled 3 0.15 %
errors 3 0.15 %
years 3 0.15 %
time 3 0.15 %
Contact 3 0.15 %
News 3 0.15 %
print 2 0.10 %
build 2 0.10 %
conversation 2 0.10 %
publication 2 0.10 %
That’s 2 0.10 %
work 2 0.10 %
company 2 0.10 %
make 2 0.10 %
similar 2 0.10 %

SEO Keywords (Two Word)

Keyword Occurrence Density
of the 3 0.15 %
What we 3 0.15 %
we do 3 0.15 %
to be 3 0.15 %
the content 3 0.15 %
Read more 3 0.15 %
riddled with 3 0.15 %
Home Work 2 0.10 %
or a 2 0.10 %
a conversation 2 0.10 %
Work What 2 0.10 %
at CPL 2 0.10 %
the most 2 0.10 %
have a 2 0.10 %
most of 2 0.10 %
with errors 2 0.10 %
a similar 2 0.10 %
to lose 2 0.10 %
above all 2 0.10 %
all else’ 2 0.10 %

SEO Keywords (Three Word)

Keyword Occurrence Density Possible Spam
What we do 3 0.15 % No
Home Work What 2 0.10 % No
1 Cambridge Technopark 2 0.10 % No
the most of 2 0.10 % No
riddled with errors 2 0.10 % No
above all else’ 2 0.10 % No
Work What we 2 0.10 % No
CB5 8PB UK 2 0.10 % No
Cambridge CB5 8PB 2 0.10 % No
Road Cambridge CB5 2 0.10 % No
Technopark Newmarket Road 2 0.10 % No
Cambridge Technopark Newmarket 2 0.10 % No
Newmarket Road Cambridge 2 0.10 % No
Careers News insights 2 0.10 % No
About Careers News 2 0.10 % No
378 000 infocplcouk 2 0.10 % No
1223 378 000 2 0.10 % No
44 1223 378 2 0.10 % No
News insights Contact 2 0.10 % No
we do About 2 0.10 % No

SEO Keywords (Four Word)

Keyword Occurrence Density Possible Spam
Home Work What we 2 0.10 % No
44 1223 378 000 2 0.10 % No
Cambridge CB5 8PB UK 2 0.10 % No
Road Cambridge CB5 8PB 2 0.10 % No
Newmarket Road Cambridge CB5 2 0.10 % No
Technopark Newmarket Road Cambridge 2 0.10 % No
1 Cambridge Technopark Newmarket 2 0.10 % No
Work What we do 2 0.10 % No
1223 378 000 infocplcouk 2 0.10 % No
Cambridge Technopark Newmarket Road 2 0.10 % No
Careers News insights Contact 2 0.10 % No
About Careers News insights 2 0.10 % No
do About Careers News 2 0.10 % No
we do About Careers 2 0.10 % No
What we do About 2 0.10 % No
we strive for  ‘accuracy 1 0.05 % No
a print magazine Whatever 1 0.05 % No
complete marketing strategy an 1 0.05 % No
marketing strategy an animation 1 0.05 % No
strategy an animation or 1 0.05 % No

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Work | CPL
What we do
What we do | CPL
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About | CPL
Careers
Careers | CPL
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News and insights | CPL
Contact
Contact | CPL
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Mike Sewell on why CPL is focusing on “content beyond membership” | CPL
Avoid the sub-standard by having subbing standards
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Cpl.co.uk Spined HTML

Avoid the sub-standard by having subbing standards | CPL Home Work What we doWell-nighCareers News & insights Contact +44 (0) 1223 378 000 info@cpl.co.uk 1 Cambridge Technopark, Newmarket Road, Cambridge, CB5 8PB, UK 26.09.18CommentAvoid the sub-standard by having subbing standardsA newspaper group for which I once worked used to have a notice pinned up in every newsroom and printworks validness the legend: ‘Accuracy whilom all else.’ At the time, ‘new technology’ (yes, I’m that old) was filtering lanugo to the provincial printing and my employers decided to take their first tentative steps into this unflinching new world. Unfortunately for them, the technological route they chose proved to be something of a veiling thruway – definitely increasingly Betamax than VHS – and the result was disastrous; every publication became riddled with errors and these once well-respected polity newspapers became a laughing stock. One morning, I arrived at work to find the visitor mantra had been unsimilar by some wag (does anyone but me use that word any more?) to read: ‘AKRUSY ABUV AL ELS.’ Fast-forward a few years and a similar situation arose at a much worthier publication where I found myself working. Farther withal the ‘new technology’ road, a similar scenario unfolded and, overnight – much to the tormentor of the management – the visitor slogan ‘The reader is king’, morphed into ‘The rooder is kong’. On both occasions, the papers’ circulations suffered and it took a long time for either to lose the ‘local rag’ tag. This isn’t meant to be a Victor Meldrew-style rant well-nigh how much largest it was in the ‘good old days’ or a Luddite’s view of technology (although several younger colleagues might tell you I fit into both categories). Rather, it is meant to show that content riddled with errors can leave a long-lasting impression on readers – whether in print or online. Reputations are nonflexible to build but easy to lose. That’s why, at CPL, we uphold the journalistic values of the firm’s founders – both national newspapermen – and pride ourselves on the upper standard of the content we create. We protract to sub-edit and proofread all the content that crosses our desks considering we understand that everyone we work for needs to be taken seriously. No-one can build a reputation for excellence, in whatever field, if the content put out under their name is riddled with factual and grammatical errors. That’s not to say we don’t use the weightier of technology too. We do. We’ve recently unexplored a web-based proofing system to streamline the approvals process for all our clients – whether that is for a single piece of copy, a well-constructed marketing strategy, an volatility or a print magazine. Whatever the job, we strive for  ‘accuracy whilom all else’. Phil Minett - Senior socialize - editorial Share: previous vendible next vendible Sign up to our newsletter You can unsubscribe at any time.Increasinglyinfo here. * Latest news 26.09.18InsightsMike Sewell on why CPL is focusing on “content vastitude membership”You’re investing in and creating some unconfined content. But are you making the most of it?That’s a challenge...Read increasingly 26.09.18NewsBold relaunch all set to make an impactLeading market research magazine, Impact, will have an heady new squint when it is published next month.  The...Read increasingly 19.09.18Insights10 years at CPL: what I’m really thinkingTracey Lattimore, a senior editor for CPL, reflects on passing her 10th year-end with the agency.Ten years seems...Read increasingly Let’s start a conversation If you like what you see, let's have a conversation and see how we can help you make the most of your business. Contact us CPL Home Work What we doWell-nighCareers News & insights Contact What we do Content strategy Editorial Design Commercial Digital minutiae Video Get in touch +44 (0) 1223 378 000 info@cpl.co.uk Connect Find us 1 Cambridge Technopark, Newmarket Road, Cambridge, CB5 8PB, UK Affiliations Copyright CPL 2018. All rights reserved. Registered in England and Wales, registration number 3194247 Terms and conditions Privacy policy GDPR statement